Technical fixes, city pages, and GBP optimization for a Suffolk trades team competing in crowded local SERPs. Organic sessions and phone clicks climbed steadily while cost-per-lead from paid channels dropped as SEO picked up branded and non-brand demand.

Rebuilt a dated brochure site into a fast, mobile-first experience with clear service lines, proof points, and appointment CTAs. Form fills and call tracking improved within weeks while paid landing pages were consolidated to match organic messaging.

Layered chat and email automations on top of an existing CRM so after-hours inquiries get structured answers and booked callbacks. Staff spend less time on repetitive questions and more on estimates and closings.

Restructured search and social campaigns around services with margin, tightened geo targets, and refreshed creative tied to landing copy. CPL stabilized while lead volume grew — with offline sales feedback folded back into bidding priorities.